Commercial and Industrial Refrigeration|Climate Control|Heating| Security|Electric Energy|Transport |Automotive industry--Cone Denim (Jiaxing) Limited Since the foundation of Cromoelectra in 1975, many projects and customer proposals have been developed by our Research and Development Department. Confident that Electronics is the adequate answer to markets evolving needs we have innovated constantly. Our renewed production facilities have allowed us to offer better and simpler solutions, reducing costs and sizes. This dedication has allowed us to grow in market share and rank amongst the major players in Electronics. Thu, 05 May 2022 16:00:14 +0800 zh-CN hourly 1 Contact us Thu, 05 May 2022 16:00:14 +0800
ADD: No. 60, Gangshan Road, Jiaxing Economic Development Zone, Zhejiang Province, China
POST: 31403
TEL: +86 573 83935888
FAX: +86 873 83935190
Centennial history Thu, 05 May 2022 16:00:14 +0800

Cone Denim: ‘Luxurious’ Way of Marketing

Cone Denim (Jiaxing) Limited is a large-scale denim manufacturing enterprise located in Jiaxing Economic Development Zone, Zhejiang Province, which was jointly contributed by International Textile Group from USA and Novel Group from Hong Kong, then turning into US sole proprietorship. The total investment amount of the company is 95 million USD and the registered capital is 41 million USD, with annual production capacity of 28 million yards of high-quality denim. Cone Denim adopts a complete set of technology and equipment of textile dyeing which is most advanced at present and is a textile enterprise with intensive technology, intensive capital and high market share.

Heritage of “Special DNA”

As for a company, if it can adhere to high lineage as imperial household, as well as experience baptism of centennial business environment, there must be essence born after sediment. This is the principle which is called “wash all crazy sand beginning to gold”. As a result, the company’s marketing base point is much higher than similar companies.

Cone Denim (Jiaxing) Limited is a “luxurious” company like this.

The original DNA of Cone Denim (Jiaxing) Limited is from an American textile brand called Cone Denim. This powerful brand, which was established in 1891 and has long-standing history, has gone through more than one thousand years with the internationally well-known clothing brand called Levi’s and is the largest supplier of Levi’s.

Other than inheriting powerful ‘gene’ of two groups, the ‘birth’ of Cone Denim (Jiaxing) Limited is an “unusual adventure” itself.

Fast forward to the eve before 2004...

After Europe and USA took restrictive measures to China’s textile in succession, while the Chinese government continues to strengthen the macro-control, ITG took its footstep of massive global expansion.

Wilbur Ross, the chairman of ITG, as well as the chairman and CEO who is managing private equity firm called WL Ross & Co with 4 billion USD fund, after much negotiation with Cao Guangbiao, CEO of Hong Kong Novel Group, who also has legendary history, they decided to establish the second largest global independent manufacturing enterprise of ITG in Jiaxing. Cone Denim (Jiaxing) Limited was originally 51% share held by ITG while 49% share held by Novel Group, and its first CEO is held by the Cao Qitong, the son of the chairman of Novel Group, Cao Guangbiao. This company produces top brand ‘Cone Denim’ in global denim market using the cottons from US as raw material, with annual production capacity of 28 million yards and the factory was put into production in the third season 0f 2007.

Investment in Jiaxing is a part of global massive expansion plan of ITG.

Cone Denim (Jiaxing) Limited, a company inheriting such “special DNA”, was born under everyone’s watching.

With such “luxurious” history, Cone Denim (Jiaxing) Limited has no need to worry about the marketing. Thanks to the close cooperation with Levi’s over more than one hundred years, more than 50 percent of Cone Denim’s products are assumed by Levi’s.

US ITG Group has brand influence of denim in European and American market, while Hong Kong Novel Group has strong support from its technical team and brand influence of denim in Asia-Pacific market. Based on such stable clients and favorable marketing base, Cone Denim (Jiaxing) Limited became complete export-oriented spinning enterprise, while the rest European and American marketing task is also born by ITG Group and Novel Group.

Step onto ‘Luxurious’ Way of Marketing

The so-called ‘Luxurious’ way, is about remaining connected with noble DNA of Cone Denim (Jiaxing) Limited, is about the high-end path of ‘top of the pyramid’ of Cone Denim (Jiaxing) Limited, is also about marketing network and long-term strategy of global overall arrangement by Cone Denim (Jiaxing) Limited. 。

The common people may think, since the inborn condition is already so excellent, with really big market share, plus stable and close partner, Cone Denim (Jiaxing) Limited should have nothing to worry about, then why it labor and toil with mind and body?

This might be the unique place of Cone Denim (Jiaxing) Limited, they want to declare the great strategy of global overall arrangement in the form of the declaration of independence, but Cone Denim (Jiaxing) Limited doesn’t depend on ‘parent body’ for its survival.

One day in 2008, before the attack of financial crises, Cone Denim (Jiaxing) Limited ‘settled down’ at home for only one year was starting indigenous marketing strategy.

“The Asia-Pacific market has enormous consumer group of denim, and Cone Denim (Jiaxing) Limited cannot rely on parent body for ‘oxygen supply’, while its target shall tightly lock in mainland and scan widely in Asia-Pacific market.” The leader of Cone Denim (Jiaxing) Limited communicated such amazing information to the common people at that time.。

At that time, how to do marketing and open domestic market became the ‘dream’ consistently thought by the whole elite team.

Surely, the first thing to do is to do product positioning aiming at consumer group in Asia-Pacific market. The related official of Cone Denim (Jiaxing) Limited said that they would like to make soya-bean mild as KFC for the Chinese people to consume.

As a result, Cone Denim (Jiaxing) Limited gathered the overseas technical personnel of Hong Kong Novel Group and American ITG Group and constituted a team of R&D and design, as well as developing a series of tracking survey aiming at the various demand of quality and style of denim by consumers in the Asia-Pacific region.

Gap shall be deemed as the ‘luxury’ series of denim clothes brand. Up to now, in the mainland China, Gap only has two direct-sale stores which are in Shanghai and Beijing, while the brand label of Gap is branded with “Cone Denim”.

But as early as 2008, Cone Denim (Jiaxing) Limited has signed strategic cooperation contract with a domestic leisure brand.

As everyone knows, the product of this famous brand is going the “friendly” path and seems has nothing to do with luxury. Then why this denim producing enterprise which is known as high point would like to become “ally” with such a leisure brand.

It is known that this famous brand has edged itself into the giant rank with annual sales revenue of about one hundred billion RMB and has become the success profile of Chinese SPA model.

In Chinese market, the annual sales volume of about 50 hundred billion RMB is a recognized ceiling which is hard to step over for a leisure clothes enterprise with a single brand. Giordano has lingered for about 3 years.

While haven’t reach this threshold, this famous brand has decided to use SPA model as the magic weapon of sustainably growing the company’s sales volume. In 2008, this famous brand officially introduced the first SPA type brand of native China and tried to accelerate the maturation of this new-born brand through butt joint with top-level resources in the industry. However, the so-called “top-level resources in the industry” definitely include high-quality denim clothes.

While this famous brand met Cone Denim, almost at the same time, both sides of the top management fit in easily while appreciating each other. The thing we see is the advantage of quantity of this brand. Of course, the high-end positioning of Cone Denim (Jiaxing) Limited has not been changed. We only provided denim to ‘high-end product’ of this brand and has nothing to do with other products.

At present, this famous brand is cooperating with Cone Denim by annual denim order of more than 1 million yards. Besides, we can also see the “figure” of “Cone Denim” within some domestic famous brands.

As for Cone Denim (Jiaxing) Limited, Marketing is an interesting thing. Due to the brand effect and quality guarantee, there will be many denim brands coming to initiatively discuss about the cooperation.

While aiming at the Asia-Pacific market, Cone Denim (Jiaxing) Limited has not forgotten the market proficiency of local market in Jiaxing.

It is known that among the current developed local market, Cone Denim (Jiaxing) Limited and a famous brand in Jiaxing City as well as two Japan-funded enterprises are having a cordial working relationship. According to such development tendency, Cone Denim (Jiaxing) Limited will continue its marketing channel based on the original foundation and will form alliance with 3 to 5 famous domestic brands.

Under such all-around marketing tactical efficacy, Cone Denim (Jiaxing) Limited become the best performed one among four subsidiaries which are established in Mexico, India, Turkey and China by American Cone Denim Head Office, with almost perfect annual top quality goods ratio and complaint rate.

Technical advantages Thu, 05 May 2022 16:00:14 +0800
  • Balanced on 28,000,000 linear yards annual production
  • Production from cotton bale through customer specific length rolls of finished denim fabric
  • Full physical testing and shade sorting capability
What Sets Us Apart
  • Proven track record of successfully transferring technology internationally
  • Expertise to produce innovative, trend setting products
  • All new equipment incorporating the best technologies from around the world
  • Proprietary process control systems to assure exceptional shade and physical consistency
Minimum defects
  • Stable raw material plus advanced spinning equipment
  • Superb tension control at warping, dyeing, sizing
  • Projectile weaving looms-Sulzer P7300HP minimize stop marks, typically the most problematic defect for the garment maker
  • Computer optimized cutting and strict 4 point grading system to ensure that only the best quality is delivered
Consistent Physicals
  • CDJ’s production controls and testing procedures guarantee stable physicals
  • his enables greater consistency in the fit of the final garment
  • Effective tension control from yarn to finished fabric
  • Systematic testing on greige and semi-finished fabrics
  • Special finishing processes for control of shrinkage and skew movement
  • D) On site certified labs verify strict quality control measurements before any shipments
Width Seam Slippage (ASTM D434)
Weight (Rigid/3HL) C/F to Light (AATCC-16)
Warp/Picks C/F to Washing (AATCC-61 2A)
Tensile Strength (ASTM D5034) C/F to Ozone (AATCC-109)
Tear Strength (ASTM 1434) Flammability (16 CRF )
Dimensional Stability (AATCC-135)  
Stiffness (ASTM D4032)  
Warp Elongation (D3107)  
Skew% (D3882)  
Skew-movement (LS&CO 2)  
Stretch & Growth (ASTM 3107)  
C/F to Crocking (AATCC-8)  
C/F to act Washing (AATCC-135)  
Shade Stability
  • Cotton selection and consistency of lay-downs HVI information, EFS (Engineered Fiber Selection)
  • Stability of dyestuff - certified indigo and sulfur suppliers
  • Computerized Process Control from dyeing through finishing
  • Advanced KUSTERS Pad are used on finishing equipments to eliminate side-center shade variation
  • Integrated digital and visual shade tapering to guarantee stability of shade groups
Wide Width Fabrics
  • Wider width = significantly increased fabric yield at garment cutting
  • CDJ stretch fabrics are 57 to 60 inches wide compared to 50 inches or below
  • Non stretch fabrics 65 to 67 inches CDJ
  • CDJ can provide narrower width for customers without wide cutting tables
Global Strength
  • Product development
  • Technical innovation
  • Customer service
  • Social responsibility
  • Environmental stewardship
CDJ’s Proven Advantages
  • Cone Denim’s 100 plus years of denim heritage
  • World’s best equipment at each process
  • Proprietary process control system
  • Shade stability
  • Minimum defects
  • Consistent physicals
  • Certified Labs on site
  • Wide width fabrics
  • Customized roll sizes
  • Innovative, trend setting products
Testing equipment Thu, 05 May 2022 16:00:17 +0800
  • Uster HVI cotton test line
  • Uster Tensorapid 4
  • Uster Tester 5
  • Uster AFIS Pro
  • Color fastness test line
  • Physical testing lab equipments
  • Flammability test line
  • Hunterlab online test line
Equipments Thu, 05 May 2022 16:00:17 +0800
  • Carding machine
  • roving - spinning – winding UTIT system
  • Morrison 24 rope dyeing machine
  • P7300 Sulzer projectile room P7300
Qualified honor Thu, 05 May 2022 16:00:17 +0800
  • Safety Production Standardization Three-level Enterprise
  • Energy Conservation and Cost Reduction Advanced Unit
  • Energy Conservation and Cost Reduction Superior Rating Unit
  • Harmonious Labor Relation Demonstration Unit
  • Safety Production Advanced Unit
  • Water’s edge Forestation Model
  • Water Saving Enterprise
  • “Dismantle Illegal Buildings to Appear Greenings, Dismantle Illegal Buildings to Construct Greenings” Advanced Unit
  • Harmonious Labor Relation Advanced Unit
Partners Thu, 05 May 2022 16:00:17 +0800
Factory Thu, 05 May 2022 16:00:17 +0800
Company profile Thu, 05 May 2022 16:00:17 +0800  

· Part of world famous Cone Denim
· Integrity: transparency, on-time delivery, product quality, technical support
· Environmental and social stewardship
· Innovative, world class products
· Global network
· Global Manufacturer of high fashion denim fabric
· US $95 million invested in Jiaxing factory

 Established in America in 1891, Cone Denim has been a leading supplier of denim to top apparel brands for 120 years.

 Known for its innovation, authenticity, quality and service, Cone Denim maintains operations in the United States, Mexico and China to provide strong service and flexibility to customers around the world.


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